---
title: 8 Tips for Writing Effective Job Adverts
description: 8 Tips for Writing Effective Job Adverts
---

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# [8 Tips for Writing Effective Job Adverts](https://blog.grainstonelee.com/insight/8-tips-for-writing-effective-job-adverts-)

 Written by [Admin](https://blog.grainstonelee.com/insight/author/admin) | Apr 1, 2020 3:30:00 PM

Have you ever read (or maybe even written) an advert that starts something like "*We are looking for a quant strategist with excellent communications skills*”? 

You might be thinking, what’s wrong with that? Everybody writes adverts like that. Exactly my point. When hiring in such a competitive market like quant strategists and developers, you must find a way to stand out. Empathise with your reader and capture their attention by writing about things that will excite them and add value to *their* lives. If you don’t, you could be losing out on valuable job applications. 

 

**Here are our tips on writing better job adverts:

1. Keep the language conversational and active**

Remember, you're speaking to a person, not just another number in your inbox. Start sentences with 'you will' instead of 'we are'.  
 

**2. Have an introduction with a headline such as** 's**ummary of the role**'

If you are looking for a Senior Developer, for example, the intro could sound something like this:

- You will work for a well-established financial services business with ambitious growth targets
- You will develop and support the server-side components of the e-Trading applications used by various desks globally
- Developing your business understanding as well as the technical skills will be a key part of your role
- No day will be the same and you will collaborate with various stakeholders such as front-office, other developers and support.  
   
  
  **3. Have a heading 'about the company'**
  
  You are trying to sell this role, so sell! Words like 'exciting' and 'great opportunity' are buzzwords and have been over-used. Describe what *makes* your company exciting and focus on that.
  
    
  **4. Have an ‘about you’ heading**
  
  This is where you describe the ideal candidate for the role. Think about more than just skills. Try and paint a picture of what stage they are at in their career and where they want to go. The right person will think '*that's me*!' and is much more likely to apply for your job.
  
     
  **5. Describe the team** 
  
  When we speak to candidates, they often mention that they want to work with a good team whom they can learn from. Highlight whatever makes your team great. 

**6. Keep it short and punchy**

Remember this is an *advert*. You don’t need to go into a lengthy description of the job with 20 bullet points. Save that for the job description.

   
**7. Describe** **the process behind the application**

Not essential, but nice to have.  

Whenever we order something nowadays, we want to know the process behind it. If that's an Uber 3:00 in the morning or a Friday night in with a pizza, you want to know what's going on. Same for candidates. It's a nice touch, why not include it?

   
**8. Add a link to your LinkedIn profile** 

So candidates can reach out to you directly with any questions they might have.  
 

A few simple tweaks like these can really make a difference in the number of quality applications you receive. 

[View full post](https://blog.grainstonelee.com/insight/8-tips-for-writing-effective-job-adverts-)

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